Media Company’s On-line Video Attempts
November 10th, 2008 by kerrysoft and tagged application, Java
Minnesota’s local media sites, including TV, Newspapers, and Radio, are experimenting with video on the web based on the rationale that advertisers will give a premium for video ads. A just assumption.
Notwithstanding, one of the magnanimousest problems I see with the on-line video offerings of media companies today is that they are being sustained backward by their video content management systems, which lean to be much less feature robust that freely usable alternatives.
Hither is a speedy list of 10 specs I would require a company that’s good about operating a business around on-line video:
1. Full quality audio
2. Flash video (not a proprietary player that won”t work for all of your viewers)
3. Entire screen option
4. Video that seems full good screen.
5. Related to videos after a video finishes (you want to preserve people about, the right way?)
6. Email-able-bodied video links
7. Embeddable video
8. Bass linkable video
9. Closed up captions
10. RSS feeds for videos (lots of opportunity hither)
Bonus: 11. Alive video streams
Bonus 12: Unrecorded chats.
I don”t know of a single mainstream media site that comes close to providing this level of technical support for their video content. Unhappily, mainstream media sites are probable compensating a boatload of cash for proprietary video CMS’s instead than employing liberal, feature-racy, platforms rather.
Desire to increase views? Throw it soft for people to yoke, email, imbeded, or RSS your videos. Get them cognize what else may worry them.
The unairedest to finishing this list among Minnesota media companies is TheUptake.org , a non-profit company that banks on by and large detached software to function and oversee their organization’s video content. And someone else who has this visualised out is Ben Higginbotham over at SpaceVidcast where he brings home the bacon a ton of options for viewers to ingest, interact, and partake the content he and his audience makes.
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